Meet Kerli.
In case you've been living under an Estonian pop-depriving rock, Kerli Koiv is an Estonian pop singer (duh). Her first album was a collection of depressed anthems (Aptly titled "Love Is Dead") and dealt with song talking about Kerli coming out of depression. The album's biggest single "Walking On Air" was its most mainstream, while most the rest were angry rock songs.
This time around Kerli is switching things up a bit. Her perspective of love has changed. with the single "Army of Love." The song is an upbeat rave-pop track that explores the idea that Kerli cares about nothing more than love, and her desire to create an "army of love" is to spread love to the world. Whatever, the message is there, but the production...
IS AMAZING!!
"Army of Love" is the catchiest thing that Kerli has ever released. It shows her venturing into a more mainstream side of music, while still staying true to herself. Through the rave-happy beats, there are dark undertones.
The music video is as visually enticing a Lady GaGa video and as simple-minded as Ke$ha video, in other words it's perfect for the average human!
After the release of this video, the next glimpse into Kerli's second album was revealed in the form of a demo. A glorious demo. A glorious demo that puts all your favorites to shame. "Zero Gravity" is the epitome of "next level ish." Not only does it start out slow and builds into a maniac techno-pop instrumentation, but after the anti-chorus a sick electronic breakdown follows and it is breathtaking. I have never heard anything like it. It's so fresh, yet so simple.
Then there are the assorted live rips, song snippets, and leaks from the new album. All of them Are spectacular. They all point to a more electronic vibe that still stays true to what Kerli is best known for, as shown in "Speed Limit."
Kerli's second album is undoubtedly one of the albums I'm most expecting this year.
Moonchildren, reblog away.
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